Hard Rock invested $562 million into Atlantic City when the hotel and casino came to the Jersey Shore town nearly three years ago. “Frankly the town’s in worse shape today than it was when we bought the building,” Allen said.
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Speaking after an employee meeting on Thursday at the Hard Rock Hotel Casino in Atlantic City, which is located where the former Trump Taj Mahal was, Allen admitted that he’s not encouraged by recent developments in the city. Jim Allen, CEO of Hard Rock International, said Atlantic City 'is going in the wrong direction,' according to the Associated Press.